ADOR Responds To HYBE’s Audit With Assertion Involving ILLIT And NewJeans

Hiya. That is ADOR Co., Ltd. (hereinafter known as ADOR, CEO Min Hee Jin).

ADOR is publicly addressing the incident of ILLIT copying NewJeans to guard our artist NewJeans and for the wholesome improvement of the music trade and tradition in Korea.

HYBE operates a multi-label system for numerous labels to independently create their music and pursue cultural variety. ADOR is a type of labels. Satirically, ADOR and our company artist NewJeans’ cultural achievements are being most severely infringed upon by HYBE.

BELIFT LAB, one among HYBE’s labels, debuted the five-member lady group ILLIT in March of this yr. After ILLIT’s teaser images had been launched, explosive reactions unfold on-line saying, “I believed it was NewJeans.” ILLIT is copying NewJeans in all facets of leisure actions together with hair, make-up, clothes, choreography, images, movies, and occasion appearances. ILLIT is being assessed as being “Min Hee Jin model,” “Min Hee Jin sort,” and “an imitation of NewJeans.”
It’s a really shameful scenario.

HYBE chairman Bang Si Hyuk produced ILLIT’s debut album. The copying of NewJeans by ILLIT was not finished independently by BELIFT LAB but in addition includes HYBE. HYBE, a number one firm in Ok-pop, is blinded by short-term earnings and is mass-producing unoriginality by copying profitable cultural content material with out hesitation.

NewJeans is at present making ready for a comeback in Could. Nevertheless, ILLIT has brought on NewJeans to be introduced up when they don’t seem to be selling in the mean time. The looks of an imitation has brought on NewJeans’ picture to be consumed and has brought on concern and fatigue to followers and the general public with pointless involvement in disputes. The principle culprits who created this example are HYBE and BELIFT LAB, however the injury attributable to that is fully on ADOR and NewJeans.

There are reactions that it’s comprehensible that ILLIT is just like NewJeans as they’re each underneath HYBE labels. Some even assume that ADOR and NewJeans have allowed or consented to this similarity. Nevertheless, these reactions are clearly a misunderstanding, and we need to make clear this. A multi-label system is a system for every label to independently create the music they need, not a system to provide indulgences to different labels to repeat the cultural achievements of one other label simply because they’re affiliated labels.

And ADOR has by no means allowed or given consent to anybody, together with HYBE and BELIFT LAB, to repeat NewJeans’ achievements. ADOR doesn’t need NewJeans and ILLIT to be related in any method. Now we have no intention of tolerating promotions resembling teams being sibling teams simply because they debuted underneath HYBE labels.

ADOR has already formally raised the problem of the copying incident and a collection of behaviors taken by HYBE in opposition to NewJeans to HYBE and BELIFT LAB. Nevertheless, HYBE and BELIFT LAB didn’t admit their wrongdoings and had been busy making excuses, delaying concrete solutions. Amidst this, HYBE out of the blue knowledgeable at present (April 22, 2024) that they’d droop and dismiss CEO Min Hee Jin from her duties, stating that there’s “concern that [CEO Min Hee Jin] might considerably injury ADOR’s company worth.”

On the similar time, they’re trying ridiculous media play resembling that CEO Min Hee Jin “tried to grab administration rights.” It’s incomprehensible how a reliable grievance to guard the cultural achievements of our artist NewJeans might hurt ADOR’s pursuits or the way it might be an act of seizing management of ADOR.

It seems that HYBE and BELIFT LAB together with Chairman Bang Si Hyuk assume that merely driving CEO Min Hee Jin out of the corporate will finish this concern with out offering correct apologies or measures. Nevertheless, ADOR will use all doable means and strategies to guard the cultural achievements that NewJeans has labored for and to forestall additional infringement because of copying. We need to make it clear that we can’t tolerate copying and numerous unfair actions persevering with in opposition to ADOR and NewJeans.

HYBE and BELIFT LAB might attempt to dilute the incident from debut by highlighting the variations between NewJeans and ILLIT as ILLIT’s actions improve. Misunderstandings by followers and the general public might also improve over time. Because of this, ADOR has determined to announce an official place after enough dialogue with the NewJeans members and authorized representatives.

By means of this assertion, we hope that HYBE and BELIFT LAB will face their wrongdoings and contribute to the Korean music trade and tradition by means of fervent contemplation and creation whereas respecting the cultural achievements of others.

Thanks.