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As a touring musician, you wish to choose the proper worth on your live performance tickets or door cost.
Not so excessive that it turns into prohibitive for followers and you may’t fill the venue. However not so low-cost that you just promote out immediately and depart potential income on the desk.
So are your reveals too low-cost? Or too costly?
Properly, the reply could also be… BOTH!
Right here’s why.
Probably the most profitable artists provide a spread of ticket costs
If a celebrity like Olivia Rodrigo or SZA performs in a metropolis close to you, do they cost one worth? Most frequently not. There’s a complete vary of ticketing choices.
Within the context of YOUR music and profession, you may say, “Properly, after all! These superstars are taking part in large venues. That’s simply… seating choices. Cheaper nosebleeds. Center-tier seats. And a dear upfront part.”
You may dismiss the comparability if you happen to play small golf equipment, general-admission venues, bar gigs, or home live shows. However don’t ignore the lesson. You CAN have a spread of ticketing choices even in these smaller settings.
Some followers are keen to spend extra, so allow them to!
Earlier than I get to particular suggestions for premier ticketing provides, I wish to clearly state the premise of this text:
For those who can earn extra money providing an unique expertise to pick followers, and providing that VIP expertise doesn’t get in the way in which of you performing a fantastic present for each attendee, it is best to completely do it!
A bit exclusivity goes a good distance, so be certain that to have a ticket tier for a number of kinds of fan, together with:
- The informal fan (basic admission, door cost, balcony seating)
- The true fan (higher seating, superior admission, extra intimate experiences)
- The diehard fan ( particular remedy, VIP merch, backstage entry)
How indie musicians can provide premier live performance packages
Let’s take a look at some distinctive ticketing choices you could have.
Home live shows:
- Cost extra for the 4 or 5 seats within the entrance row
- Cost extra to eat dinner with a couple of followers on the host’s home earlier than the present
- Cost extra for a ticket/merch bundle the place you autograph vinyl whereas speaking with the attendee
Common-admission membership:
- Cost extra for a VIP ticket the place they’ll watch from the facet of the stage
- Cost extra for folks to attend your soundcheck
- Cost extra for VIPs to hang around with you for quarter-hour between the soundcheck and set
- Ticket/merch bundles apply right here too!
Unique merch:
- Cost extra (standalone or as a ticket bundle) for merch that may solely be bought at THIS explicit present
- Give away signed live performance posters to anybody who buys different merch
Participatory experiences:
- Cost extra to let somebody co-produce the live performance by collaborating on the setlist, props, stagewear, and so forth.
- Cost further for one fortunate one who’ll soar up on stage to carry out with you, or banter earlier than the tune, or to suggest to their companion, or want joyful birthday to a buddy, and so forth.
- Cost extra for the bar’s themed cocktail to be named by one fortunate fan
Fan recognition reductions:
- Cost LESS on your fanclub subscribers or Patreon supporters
- Cost LESS for anybody who owns your NFTs or holds your social token
- Cost LESS (or free) on your road crew or native champions
Conclusion
These are simply SOME of your choices to supply a spread of costs and experiences.
You could be considerably restricted, after all, by the ticketing platform, the venue, or the promoter. In that case, work round these points by utilizing your personal electronic mail checklist and issues like PayPal or Venmo.
The purpose I’m making an attempt to make: One-size-fits-all pricing normally means you’re lacking out on an opportunity to earn more money and (perhaps extra vital) make deeper connections together with your viewers.
In the case of pricing, be certain that your informal fan can afford to attend, however give anybody who desires a extra memorable expertise the power to pay you for it!
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