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I watched hours of trending singer-songwriter content material on Reels and TikTok and right here’s what I discovered:
What appears to works greatest for singer-songwriters in 2024?
However that’s simply one of many commonalities I seen.
Within the submit under you’ll see a spotlight reel of a dozen movies by singer-songwriters that:
- Have been really helpful to me algorithmically
- Immediately caught my eye
- Which made me flip up the amount to listen to that they…
- Sounded good
All of them had some spectacular engagement taking place as nicely (likes, shares, feedback), which served as a sort of social proof attractive me to take a look at what others had already fallen in love with.
After watching a bunch of singer-songwriter movies on TikTok and Reels over the course of a pair weeks, I seen 4 traits that had been price declaring. For those who’re about to shoot a efficiency video, possibly a few of these can function inspiration:
Singer-songwriter video tendencies
Strolling round whereas performing
There’s plenty of enjoying and singing whereas strolling. I suppose we like strolling now.
The strolling gives a way of power, journeying, or journey. Which pushes and pulls the digital camera together with the topic.
Plus, strolling exterior may end up in some fascinating backgrounds.
A fast zoom or dramatic digital camera movement
The widespread recommendation was one thing like “seize consideration throughout the first three seconds.”
However now it’s greatest to seize the attention throughout the first few frames. This leads us immediately into the motion.
And probably the most apparent methods to immediately seize the attention is to start with digital camera movement, zoom, panning, or rotation proper from the primary body.
A static digital camera with an ideal efficiency
A variety of trending movies I noticed had no digital camera movement in any respect. Stationary. Easy!
So this one isn’t actually a “development.” Propping your telephone on a bed room bureau or putting it on a tripod is nothing new.
However I’m together with it right here as encouragement that you just nonetheless CAN get away with the best strategy so long as the music is nice.
An important commonality?
As a basic rule, high quality efficiency movies appear to outperform POVs, confessionals, tutorials, and skits in terms of music content material. However virtually all of the viral music movies on my feed had one thing else in widespread:
One digital camera, one take. No cuts, no edits.
This gives the look that what we’re seeing is actual, dangerous, and susceptible. Not one of the painstaking enhancing after the actual fact to craft a second. As an alternative, you’re IN the second.
Now, after all that doesn’t imply these had been impromptu movies. A variety of consideration was paid to the scene, the framing, the outfits, the colour palette.
And the sound. The truth is, a number of of those movies had pre-recorded sound after which they labored onerous to make a convincing lip-sync that appears actually dwell.
How do you are feeling about that final half? Is it dishonest? Or does it make it simpler to provide content material when you may fear in regards to the sound and visuals individually?
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