Music Assessment: NewJeans – Proper Now

NewJeans are spoiling followers with again to again releases of double A-side singles. Final month gave us Bubble Gum and How Candy, whereas June guarantees Proper Now and Supernatural. And in case you’re one of many many NewJeans devoted, you’ll be joyful the group has caught with their trademark, lighter-than-air sound.

On the plus facet, songs like Proper Now are fashionable and completely slot inside our streaming, playlist-centered life-style. Like most songs since their debut period, that is very easy, very straightforward listening. Acquainted parts abound, from the shuffling percussion to the flattened, repetitive melody strains. And as anticipated, Proper Now is out and in in simply over two minutes.

This time round, the manufacturing rests closely on drum and bass. If I’m being additional vital, I’ve turn into extra satisfied that NewJeans’ sole intent is to see what number of sub-genres they will drain all of the life from. Subsequent up might be Supernatural‘s tackle New Jack Swing… so we’ll see how that goes. If I’m being charitable, the group has managed to twist quite a lot of genres to their very own musical panorama, leading to a sonically cohesive discography at the same time as particular person songs experiment with completely different sounds. Proper Now‘s specific experiment isn’t for me. It feels extra like an prolonged interlude than a completely fleshed out thought and I don’t like how the already-subdued vitality plummets halfway by. However actually, that is enterprise as traditional for NewJeans. In the event you’re already a fan, you’ll most likely take pleasure in it. In the event you’re much less satisfied by their tackle post-PinkPantheress pop, Proper Now will do nothing to win you over.

Grade: C