SONJA Indicators to Century Media, Streams New Video “Discretion for the Beneficiant”

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Photograph by Zev Deans & Christopher Raymond

Very a lot dwelling as much as its identify, 2022 debut Loud Arriver from Philadelphia sensual darkish rockers Sonja turned heads at Decibel, who positioned the album at a staggering No. 3 on our objectively goal High 40 Albums of the 12 months listing. Equally impressed have been Century Media Information, who’re proud to announce the addition of the trio to their roster—or as vocalist/guitarist Melissa Moore places it: “Century Media grew to become our new sugar daddy.” Whereas we look ahead to information of their subsequent full-length providing, followers can get a style of what’s to return with the video for his or her charged new single “Discretion for the Beneficiant.”

“It’s a potent expertise to jot down, document, movie a video at my residence, and instantly launch a music that’s actually encompassing my life proper now,” explains Moore. “Sonja is our Goddess and she or he despises compromise. We exist for her excessive need and as such we’re full-on always. To create the artwork worthy of her identify we rip by means of our realities into the brand new planes of existence she calls for. We’re grateful for individuals who be a part of us on this path of serving her.”

Century Media VP of A&R Mike Gitter finds the sensation mutual. “Once we first heard Sonja’s Loud Arriver, it was as filled with heaviness, angst, sexuality and coronary heart as a rock document may very well be. Just like the band itself, it each challenged and waved a bloody sword for the basic and the up to date.” On the video, Gitter’s enthusiasm continues. “‘Discretion For the Beneficiant,’ in true Sonja style, occupies the area the place Manowar, Danzig and Mercyful Destiny conjure and conquer at the very best late night time celebration you may think about. Century Media is proud to be Sonja’s new label residence.”

Try the video under proper now and be sure you catch Sonja stay in Europe and North America at one of many following dates.

European Headlining Tour
April 16 – Ghent, BE – Asgaard
April 17 – Tilburg, NL – Roadburn
April 18 – Leeuwarden, NL – Different Rockcafé Mukkes
April 20 – Hambug, DE – Bambi calore
April 21 – Berlin, DE – City Spree
April 23 – Leipzig, DE – Black Label
April 24 – Bochum DE – Die Trompete
April 25 – Kassel, DE – Goldgrube
April 26 – Göppingen, DE – Zille
April 27 – Lauda-Konigshofen, DE – Preserve It True Competition

North American Tour w/ Wayfarer
April 30 – Portland, OR – Mississippi Studios
Could 1 – Sacramento, CA – Cafe Colonial
Could 2 – Oakland, CA – Stork Membership
Could 3 – Los Angeles, CA – Knucklehead
Could 4 – Phoenix, AZ – Nile Underground
Could 5 – Gallup, NM – The Juggernaut Music
Could 6 – Albuquerque, NM – Sister
Could 8 – Austin, TX – Mohawk (indoors)
Could 9 – New Orleans, LA – Siberia
Could 10 – Atlanta, GA – Boggs Social & Provide
Could 11 – Asheville, NC – Eulogy
Could 12 – Washington DC – Atlas Brew Works
Could 13 – Philadelphia, PA – Johnny Brenda’s
Could 14 – Brooklyn, NY – Saint Vitus
Could 15 – Boston, MA – Center East (upstairs)
Could 16 – Montreal, QC – Piranha Bar
Could 17 – Toronto, ON – The Garrison
Could 18 – Youngstown, OH – Westside Bowl
Could 19 – Indianapolis, IN – Black Circle
Could 21 – Chicago, IL – Reggies Rock Membership
Could 22 – Milwaukee, Wl – X-Ray Arcade
Could 23 – St Paul, MN – Turf Membership
Could 24 – Lincoln, NE – Cosmic Eye
Could 25 – Denver, CO – Hello-Dive*
Could 26 – Salt Lake Metropolis, UT – Aces Excessive*
June 7 – Richmond, VA – Richmond Music Corridor*
*Sonja Solely

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