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Straightforward Life is the previous title of a pop band from Leicester, England. They don’t seem to be the identical factor as EasyJet, which is a British price range airline. They’re additionally not the identical factor as Exhausting-Fi, the recently-reunited rock band additionally from the UK. But it surely seems there’s been some confusion recently!
Final October, fka Straightforward Life stated that they had been going through a lawsuit from EasyGroup — the enterprise capital conglomerate that owns EasyJet — over their related title. Promo supplies from the band’s current tour additionally featured airplane illustrations in EasyJet’s signature shade of orange with the band title instead of the corporate brand. EasyJet didn’t like that, and Straightforward Life didn’t have the funds to go to court docket over it. And so shortly after, Straightforward Life performed their ultimate present beneath that moniker in London. Now, they’ve put out their first single beneath their new band title: Exhausting Life. Frontman Murray Matravers instructed NME:
I actually don’t need folks to learn an excessive amount of into the title… I used to be nervous, as a result of as a white, middle-class man, I haven’t precisely had a tough life. It must be appreciated in context. The primary day that our supervisor sat us down and stated, “Guys, there’s some authorized motion coming and also you’re going to have to alter your title,” everybody within the band unambiguously and immediately stated, “It’s gotta be Exhausting Life.” That was our preliminary intestine intuition. We had been laughing about it and I don’t assume any of us had been taking it that critically, however as time progressed we went by means of one million of different choices and we at all times got here again to Exhausting Life as a result of we thought it was humorous. Everybody appeared to resonate with that, and it was essentially the most stereotypical Straightforward Life factor to do.
Exhausting Life’s “Tears” inconspicuously mentions EasyGroup proprietor Sir Stelios Haji-Ioannou, and the corporate’s attorneys are calling the tune BBC “disparaging and defamatory.” In the meantime Exhausting-Fi responded to the title change information on Twitter/X: “Er… lads….” Fortunate for Matravers, he stated they already acquired the trademark for Exhausting Life.
Er… lads…. https://t.co/WLRstGzmpW
— Exhausting-Fi💙 (@HARD_FI) June 12, 2024
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