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I’ve this odd pattern of under-rated RIIZE’s title tracks after they’re launched, solely to finish up loving them in a number of week’s time. This was very true with January’s Love 119 — a 2024 spotlight whose chanted refrain put me off big-time when it first got here out. New single Not possible is not going to have the identical downside. Its smooth home/membership sound is true inside my wheelhouse and matches the group like a glove.
Again in 2015-16, SM Leisure enlisted producers LDN Noise to usher in a brand new house-influenced sound for the company. This kicked off with SHINee’s View — nonetheless the high-water mark for the style. RIIZE’s Not possible can’t fairly fill these sneakers, however it’s of the identical lineage. This time round, the manufacturing provides further groove within the type of syncopated percussion and addictive rhythm guitar. It’s a crisp, thrilling sound that’s excellent for the approaching summer season, and the producers clearly know they’ve a superb factor. Fairly than fiddle with useless tempo adjustments, Not possible coasts alongside its power for a decent three minutes. And when further parts are added, they’re within the type of a pumping dance break and crystalline synths that shut out the monitor.
Heavy on results, RIIZE’s vocal accentuates the dancefloor drive somewhat than struggle to be middle stage. I really like the wispy texture of this association. It’s tone-setting somewhat than monotonous — an outline that additionally matches the music as an entire. Greater than something, Not possible‘s buoyant power and unflagging tempo merely make you are feeling good. That sense of pop euphoria isn’t all the time simple to realize, and songs like this have a tendency to age extraordinarily effectively. It’s an excellent flip for one of many business’s most enjoyable rookies, and I hope this sound completely guidelines the summer season season.
Hooks | 9 |
Manufacturing | 9 |
Longevity | 9 |
Bias | 9 |
RATING | 9 |
Grade: A-
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